Privacy Policy

01Who We Are

Active Wonders is a Tanzania-based tour operator providing safari, wildlife, cultural, and travel-related services in Tanzania and other destinations where our services are offered.

For the purposes of applicable data-protection laws, Active Wonders may act as the organisation responsible for determining how and why personal information is collected and used in connection with our website and services.

02Information We Collect

We may collect personal information that you voluntarily provide when you contact us, request a quotation, make an inquiry, or book our services.

This may include:

Contact Information

• Full name
• Email address
• Telephone number
• WhatsApp number
• Country of residence
• Postal or billing information, where necessary

Travel Information

When you request or book a safari or other travel service, we may collect information such as:

• Preferred travel dates
• Number of travellers
• Ages of travellers
• Safari preferences
• Accommodation preferences
• Dietary requirements
• Special travel requests
• Arrival and departure details
• Flight information where necessary for arranging travel services

Booking and Payment Information

Where required for booking or payment arrangements, we may process information relating to:

• Booking details
• Payment status
• Transaction information
• Invoices and receipts

We do not necessarily store complete payment card details ourselves. Where online payment services are used, payment information may be processed directly by the relevant payment provider according to its own privacy policy and security procedures.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, depending on the website tools and services in use. This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Approximate location information
• Website usage information
• Referral source

03How We Collect Your Information

We may collect information when you:

• Submit a contact or quotation form on our website
• Contact us by email
• Contact us by telephone or WhatsApp
• Request a safari itinerary or quotation
• Make a booking
• Communicate with us before, during, or after your trip
• Subscribe to marketing communications, where applicable
• Visit and use our website

04How We Use Your Information

We use personal information only for legitimate business and service-related purposes, including:

• Responding to inquiries and requests
• Preparing personalized safari itineraries and quotations
• Communicating with you about your travel arrangements
• Processing and managing bookings
• Arranging accommodation, transport, park services, activities, and other travel services
• Responding to special requests and travel requirements
• Processing or confirming payments
• Providing customer support
• Improving our website and services
• Managing our business records
• Preventing fraud, misuse, or security threats
• Complying with applicable legal and regulatory obligations

We aim to collect and use only information that is relevant and reasonably necessary for the purpose for which it is collected.

05Sharing Your Information

We do not sell your personal information.

We may share relevant information with trusted service providers where necessary to provide the services you have requested.

These may include:

• Accommodation providers
• Safari lodges and camps
• Transport and transfer providers
• Airlines or other travel providers, where applicable
• National park and conservation authorities
• Activity and excursion providers
• Payment service providers
• Technology and website service providers
• Professional advisers where necessary
• Government or regulatory authorities where required by law

We only aim to share information that is reasonably necessary for the relevant service or legal purpose.

For example, if you book a safari with us, we may need to share your name, travel dates, and relevant booking details with accommodation providers or other service providers involved in delivering your trip.

06International Data Transfers

Some of our technology, communication, payment, or service providers may operate outside Tanzania.

Where personal information is transferred or processed outside Tanzania, we take reasonable steps to ensure that the information is handled with appropriate safeguards and in accordance with applicable data-protection requirements.

07Cookies and Website Technologies

Our website may use cookies and similar technologies to improve website functionality and user experience.

Cookies may help us:

• Remember website preferences
• Understand how visitors use our website
• Improve website performance
• Measure website traffic
• Support marketing and advertising activities, where applicable

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

08Website Analytics

We may use analytics tools to understand how visitors use our website.

These tools may collect information such as:

• Pages visited
• Time spent on the website
• General geographic information
• Device and browser information
• How visitors arrived at our website

Analytics information is used to improve our website, content, and services.

09Marketing Communications

Where permitted and where appropriate, we may send information about our safari services, travel experiences, special offers, or other business updates.

You may unsubscribe from marketing communications at any time by:

• Following the unsubscribe instructions in the communication; or
• Contacting us directly.

We will not use your personal information for unrelated marketing purposes without an appropriate legal basis or permission where required.

10Information Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Unauthorised disclosure
• Loss
• Misuse
• Alteration
• Destruction

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should also take reasonable steps to protect your own information, including keeping your email accounts, devices, and passwords secure.

11How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we keep information may depend on:

• The nature of our relationship with you
• Whether you have made a booking
• Legal, accounting, tax, or regulatory requirements
• The need to resolve disputes
• Legitimate business record-keeping requirements

When personal information is no longer reasonably required, we may securely delete, destroy, or anonymise it where appropriate.

12Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

• Be informed about the collection and use of your personal information
• Request access to personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion or destruction of personal information where applicable
• Request restriction of certain processing
• Object to certain uses of your personal information
• Withdraw consent where processing is based on consent
• Request data portability where applicable
• Submit a complaint regarding the handling of your personal information

The exact availability of these rights may depend on applicable law and the circumstances of the request.

13How to Contact Us About Your Personal Information

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us.

Active Wonders
Arusha, Tanzania

Email: [email protected]
Phone / WhatsApp: +255 744 172 366
P.O. Box: 92, Arusha, Tanzania

We may need to verify your identity before responding to certain requests in order to protect your personal information.

14Complaints

If you believe that your personal information has not been handled appropriately, we encourage you to contact us first so that we can review and address your concern.

You may also have the right to contact the relevant data-protection authority in Tanzania, including the Personal Data Protection Commission, where applicable.

15Third-Party Websites

Our website may contain links to third-party websites, including accommodation providers, payment providers, travel partners, social media platforms, and other external websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

16Children’s Privacy

Our services may be booked by families and may involve travel by children.

We do not knowingly collect personal information from children directly for unrelated purposes. Where information about a child is required for a booking or travel arrangement, it should generally be provided by a parent, legal guardian, or another authorised adult.

17Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or data-protection practices.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

18Contact Information

If you have any questions about this Privacy Policy or how Active Wonders handles personal information, please contact us:

Active Wonders
Arusha, Tanzania

Email: [email protected]
Phone / WhatsApp: +255 744 172 366
P.O. Box: 92, Arusha, Tanzania